Who we are
This website is operated by The Amber Room, London. If you have any questions about this policy or about how your personal data is handled, please contact us via the contact details published on this website or by email at info@theamberroom.com.
What information we collect
We may collect personal information that you choose to provide when you contact us, submit an enquiry, ask about an artist or artwork, request a commission, or otherwise correspond with us. This may include your name, email address, phone number, the details of your enquiry, and any other information you choose to include in your message.
We may also collect limited technical information about how visitors use the website, including device, browser, IP-related, and on-site interaction data through analytics and marketing tools described in this policy and in our Cookie Policy.
How we use your information
We use personal information to:
- respond to enquiries about artists, works, commissions, projects, and events;
- communicate with you about your request or our services;
- manage and improve the website and its performance;
- understand how visitors use the site through analytics;
- measure the effectiveness of our marketing and outreach activity.
Lawful bases for processing
Where applicable under data protection law, we process personal data on the basis of our legitimate interests in operating and improving The Amber Room and responding to business and visitor enquiries, and where necessary in order to take steps at your request before entering into an arrangement with you. Where non-essential cookies or similar technologies are used, we rely on consent where required.
Contact and enquiry forms
If you contact us through a website form, the information you submit is sent to us by email so that we can review and respond to your enquiry. We use this information only for the purpose of handling your enquiry and related follow-up communication.
Analytics, advertising, and third parties
We use third-party services to understand website traffic and, where enabled, to measure advertising performance. These may include Google Analytics, Google Tag Manager, Meta Pixel, and PixelYourSite. These tools may collect information such as pages visited, actions taken on the site, browser details, device information, and identifiers associated with cookies or similar technologies.
For more detail about cookies and similar technologies used on this site, please see our Cookie Policy.
Who we share your data with
We do not sell your personal data. We may share data with service providers who help us operate the website or process enquiries, such as website hosting, WordPress plugins, analytics providers, advertising platforms, spam protection, and email delivery services, but only where relevant to operating the site and communicating with you.
How long we keep your information
We keep enquiry and correspondence data only for as long as reasonably necessary to respond to your request, maintain appropriate records of gallery communications, and meet any legal, accounting, or administrative requirements. Technical and analytics data may be retained for varying periods depending on the third-party service used.
Your rights
Depending on your location and the applicable law, you may have rights to request access to the personal data we hold about you, request correction or deletion, object to certain processing, restrict processing, or request a copy of your data. You may also withdraw consent to cookie-based processing where consent is relied upon.
How to contact us about your data
If you would like to exercise any of your rights or have questions about this policy, please contact The Amber Room at info@theamberroom.com.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to the website, our services, or legal requirements. Please check this page periodically for the latest version.